Gibson Sotheby’s International Realty® is built upon a substantial legacy of quality service for discerning clientele. With offices strategically placed throughout the metropolitan area, our dedicated Relocation Services Department, and our in-house Marketing Department, we offer the finest in real estate service and marketing in and around Boston. We are also part of a global network of 500 offices in 42 countries and territories, with auction houses in many other countries. As such, we are uniquely positioned to market extraordinary homes to the most affluent people around the world. The secret to our success is that our agents are knowledgeable professionals who are supported by one of the most highly respected companies in the world.
Sotheby’s International Realty® agents have a long history of exceeding the expectations of the world’s most discerning buyers. Since the founding of the Sotheby’s auction house in 1744, the Sotheby’s name has earned renown as a marketer of the world’s most valuable and prestigious possessions. That reputation followed Sotheby’s into the real estate market in 1976. As a prominent Sotheby’s associate once said, “We had experienced such success in selling the art on the walls… we decided to sell the walls, themselves.”
In addition to our experienced agents, our strength is in our outreach. Marketing is critical to garnering the most exposure for your home and to the most qualified buyers. We have an experienced on-site staff to offer professional photography, print advertising in local, regional and international publications, as well as a dynamic web presence on over 40 websites. The following is a detailed list of our abilities:
Print Advertising: In addition to our comprehensive local outreach, we have developed a relationship with New England Home for quality regional exposure. Gibson Sotheby’s International Realty also reaches out to an extensive global clientele. Our advertisements are seen in the Wall Street Journal, International Herald Tribune, Country Life, Robb Report, Unique Homes, and more. There are also two publications that are exclusive to Sotheby’s International Realty offices: Preview Magazine, which is sent to the 80,000 auction house clientele and affiliates, and Reside Magazine, which reaches the 80,000 Preview subscribers and another 60,000 select subscribers of select quality magazines. Our in-house Marketing Department also has connections with editors from several local publications for editorial consideration.
Direct Mail: In addition to postcard mailings, we have gorgeous brochures – these can be sent to each and every Sotheby’s auction house and Sotheby’s International Realty office with the click of a button. This has been a powerful tool for agents listing properties valued at over $1.5 million. Our department has also developed email blast lists of over thousands of agents – we alert the community of new listings, price changes, broker’s open houses and more.
Online Advertising: Online, you will find our homes on over 40 websites, including SothebysRealty.com and LuxuryRealEstate.com (the top two luxury real estate sites), WallStreetJournal.com, IHT.com (International Herald Tribune), NewYorkTimes.com, Realtor.com, Boston.com and Trulia.com, amongst others. And, don’t forget, your own website, along with customized sites that we create for individual properties.
Mobile Search: For homebuyers on the road, we have several mobile MLS search solutions. One is a text-to-MLS service that allows buyers to text an address for access to MLS info. Another utilizes the cell phone’s GPS to find the nearest properties for sale. The last service is provided in the form of iPhone applications.
Relocation: Separate from marketing, we have a Relocation Department, offering white glove moving services to assist buyers and sellers with moves across the street or around the world. This department has created relationships with individual corporations, real estate brokerages and networks, and third-party relocation firms.
The results: Gibson Sotheby’s International Realty ranks in the top five real estate companies in Massachusetts – and we’ve recorded the highest sales in Boston two years in a row. There are dozens of Sotheby’s offices in and around Boston, the Cape and the islands. The global Sotheby’s International Realty network now has more than 500 offices in 42 countries and territories. This powerful network allows us to provide the maximum exposure for your home. And with the 266 year old Sotheby’s brand, potential clients equate our listings with our legacy of quality